Where History Meets Innovation: Changxindian Street's Embedded Renewal

Product model: NE series
Screen Size: 180㎡
Project Location: Beijing, China
Project Time: 2025

Along Changxindian Street in Beijing’s Fengtai District, a silent dialogue unfolds between historical charm and modern technology. This millennia-old thoroughfare is now part of Beijing’s largest district-level urban renewal initiative, revitalized through an innovative "embedded renewal" approach. This method not only breathes new life into the area but also respects and preserves its rich cultural heritage, creating a harmonious blend of the old and the new. 


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At the heart of this transformation stands The EVE China-Chic Fashion Art Center, a striking example of how contemporary design can coexist with historical architecture. The center features a dazzling dynamic media facade that exemplifies the seamless fusion of heritage architecture and cutting-edge technology, powered by NEXNOVO’s Glass LED Screens. 


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Unlike conventional demolition-rebuild methods, which often erase the past in favor of the new, Changxindian’s transformation preserves the original architectural character while strategically embedding technological elements that enhance the overall aesthetic and functionality of the space. The Art Center’s existing curtain wall framework was retained, showcasing a commitment to sustainability and historical integrity. 


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NEXNOVO’s 12 large-format Glass LED Displays, including five custom-shaped panels, replaced conventional glass, transforming the facade into an architectural crown jewel. This innovative approach not only enhances the visual appeal of the building but also serves as a canvas for artistic expression, allowing for dynamic displays that can change with the seasons or events.


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NEXNOVO’s NE Façade Series Innovation


NEXNOVO’s NE Façade Series is engineered with tempered glass substrates, ensuring durability and safety. The advanced driver and LED chip implantation, combined with nano-circuit surface technology, allows for an integrated driver-light system that ensures superior color consistency across the display. With 90% transparency, the displays maintain natural indoor lighting, creating an inviting atmosphere that blurs the lines between the interior and exterior spaces. This design achieves a "Technology recedes, art takes center stage" effect, allowing the art and architecture to shine without distraction. 


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Certified Excellence 


As a “Guangdong Provincial Engineering Research Center for Large-Format UHD Photoelectric Display Glass”, NEXNOVO brings proven expertise to the project. The Art Center’s installation has passed rigorous air and water tightness and wind pressure tests, adhering to GB and ASTM standards. Key features of the installation include a substantial 180㎡ display area, a P20 pixel pitch for high-resolution imagery, and an impressive brightness of 3000 nits, ensuring visibility even in day time. 


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Adaptive Technology 


NEXNOVO’s IGU Glass LED Screens (NE Façade Series) are designed with adaptability in mind. They support configurable pixel pitches ranging from P4 to P60, providing replicable solutions for urban renewal projects worldwide. This flexibility allows cities to customize their displays according to specific needs and contexts, making it easier to integrate modern technology into various architectural styles. 


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The Bigger Picture 


Changxindian’s renewal is more than just a physical transformation; it explores how cities can retain their soul while embracing progress. NEXNOVO’s technology demonstrates that heritage and innovation aren’t opposites—they are partners in mutual elevation. Technology energizes tradition, while tradition gives technology meaning. This project serves as a model for future urban developments, illustrating that it is possible to honor the past while paving the way for a vibrant, technologically advanced future. As Changxindian Street evolves, it stands as a testament to the potential of thoughtful urban renewal, where history and innovation walk hand in hand.


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Reference Projects